Market
Outlook
Why the U.S. Is the Global Benchmark for PropTech
The United States remains the world’s most influential PropTech market, setting the pace for real estate technology innovation, smart building adoption, and digital transformation across the built environment.
As one of the most advanced and diversified real estate ecosystems globally, the U.S. attracts more PropTech investment than any other region - making it the definitive benchmark for emerging technologies shaping the future of real estate.
According to KPMG, PropTech investment in the U.S. surged from USD 4.1 billion in 2022 to USD 13.4 billion in 2023, reflecting unprecedented investor confidence.
Over 50% of global real estate investors expect PropTech deal activity and adoption to accelerate - driven by AI, data analytics, automation, and digital platforms.
Global Market Outlook
Across the world, PropTech has emerged as one of the fastest- expanding pillars of the real estate innovation economy.
Despite representing less than 5% of global real estate market penetration, approximately USD 10.5 billion in active adoption highlights the sector’s vast and largely untapped potential.
Investor appetite continues to climb across Europe, Asia, and the Middle East, particularly for AI-driven platforms, smart building automation, IoT systems, and ESG-focused technologies.
Local Market Outlook: Miami, Florida
Miami has rapidly evolved into one of the most dynamic and high-potential real estate technology markets in the United States, making it a prime destination for PropTech innovation.
The city attracts large-scale domestic and international capital across residential, luxury, and commercial segments, supported by strong population inflows and corporate relocations.
PwC’s U.S. Real Estate Trends reports consistently rank Miami among the top U.S. cities for development prospects - positioning it as one of the most strategic locations for scalable PropTech growth.